Brand kit.
The Seven Layer identity — the mark, the palette, the type, and the rules that keep it consistent. Download the logo and build with the exact values below.
The mark
Two interlocking forms — the layers, sealed. The mark ships as a single-color SVG in three fills. Never re-draw it; use the supplied files.
Clear space & scale
Color
One bold color, held in reserve. Magenta is the accent — used for emphasis, never as a body or background wash. Everything else is ink, canvas, and a considered grey.
Typography
A thin display serif against a precise monospace. The serif states; the mono labels, measures, and codes. Nothing else is needed.
by design
Set large, tight, and sparing. Pair with a magenta period for the house full-stop.
Usage rules
Use the ink mark on light grounds, the white mark on dark or magenta grounds.
Recolor the mark to magenta on a magenta ground, or any low-contrast pairing.
Keep magenta as an accent — a period, a link, a state, a single highlight.
Flood large areas with magenta or set body text in it. It loses its signal.
Preserve the mark's proportions and clear space at every size.
Stretch, rotate, outline, add shadows, or apply gradients or effects.